“A very direct, sincere and focused person. When given a project it’s handled with decorum and purpose. Her record of accomplishments in bringing events to Champaign has been outstanding. There is no question in my mind that any project that Sara Seed chooses to take under her wing will be done in a very professional manner with excellent results.”
-Kyle Robeson, Robeson’s Inc.


“I have had the opportunity to work with Sara Seed on several projects and I have always found her to be more than competent and good at what she does. She is the ultimate professional in all that she takes on. She is very knowledgeable, dedicated, loyal, and hard working. I have not seen any job that is too big for her to take on and complete. Sara brings all of these attributes and more to any organization.”
-Gary D. Adams, Village Administrator of Rantoul,

“Sara has been a dynamic promotional force in our communities for the last few years. She is highly professional, motivated and is a class act. She is highly respected by her peers. I would recommend Sara to any business or organization that needs a boost.”
-Tony Stevens, General Manager, Lincoln Square Mall

 


Planning an event can be a daunting task, especially if you lack the tools and experience. You need ideas, leadership, a plan, promotional materials, media contacts, follow-through...and the list goes on!

Let the professionals at Sara Seed Promotions LLC take the headaches out of event planning. Our extensive resources, negotiation skills and project management expertise, guarantee the success of your event.

We work with all types of clients and all types of events:

  • Sporting events
  • Special events
  • Fairs and festivals
  • Fundraisers
  • Conventions/conferences
  • Meetings and retreats
  • Celebrations and grand openings
  • Corporate outings

The role we play in each event depends on the client. Our services may include: event consulting, planning and budgeting, media relations, contract negotiations, liaison duties and vendor coordination. Compensation arrangements may include hourly fees or be project-based depending on the event.

Other Services
In addition to event planning, Sara Seed Promotions LLC can also provide assistance with:

  • Corporate/Community image consulting
  • Relationship building between potential investors of new facilities and venues that relate to tourism and sports or special events
  • Sports franchising
  • Business start-ups
  • Employee recruiting and retention
  • Media spokesperson
  • Economic Development

Call us today to discuss how we can make it happen for you!

Success Stories
When Sara Seed burst onto the scene at the Champaign County Convention and Visitors Bureau in October 1999, her first assignment as IHSA Event Coordinator was to oversee C-U's first-ever Illinois High School Association (IHSA) State Football Championships. In five short weeks, Sara not only orchestrated this event successfully, but also put the community in a position to bid on future IHSA state finals. This opportunity came to fruition when a five-year deal was inked between the CVB, IHSA and the University of Illinois for both IHSA State Football and Wrestling Championships. The economic impact of both these events is tremendous with revenues estimated at $500,000 to $1 million each.

In August 2000, Sara was appointed Director of Sports and Special Events. In this position, she worked with business and community leaders, as well as University of Illinois officials, to attract and coordinate numerous other events, many of which were new to the community.

  • Secured bid to host the NAACP Midwest Region III Conference for the first time

  • Initiated and helped to establish the Champaign County Sports Commission consisting of County representatives with an interest in sports, marketing and business

  • Worked with the National Softball Association (NSA) to host Champaign County's first-ever NSA Girl's State Softball Tournament in June 2002

  • Created "Illini Fridays" to promote the wearing/decorating of University of Illinois colors to help support and show enthusiasm for University of Illinois athletics and academic programs

  • Worked with the American Junior Golf Association (AJGA) to host the first AJGA National Junior Golf Tournament at Champaign Country Club in August 2002

  • Organized charity fundraisers that dovetailed with local sporting events, helping to raise awareness and generate money for non-profit organizations

  • Helped coordinate the first U.S. high school wheelchair basketball camp in conjunction with the IHSA and the University of Illinois Rehabilitation Department

  • Consistently selected by the media to represent the CVB and its interests through formal and informal interviews


“Sara is creative, innovative and has just a tremendous amount of good energy. She understands that events don’t just happen, it takes a lot of planning and attention to detail. She’s fun to work with, and strives to please.”

-Laurie A. Bonnett, Executive Director, Urbana Business Association

 

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